What Is It?
The Digital AdTech Summit is a one day conference attended by leaders and experts in the digital marketing and search engine optimization fields. The digital marketing landscape is an everchanging one and it is a must that you stay up to date on the new trends that will impact how your business performs online.
Who Is It For?
The Digital AdTech Summit is for anybody with a vested interest in learning about the changes in the fields of SEO, Web Design, Internet Marketing and Advertising, and eCommerce. This event has stuff for people of all experiences, from beginners, to intermediates, to experts. Everybody who attends will gain valuable knowledge that will help them open up doors and new opportunities in this modern online world.
This event is a must attend for any of the following:
- digital advertisers
- SEO consultants
- advertising executives
Local SEO Trends For 2021
Search Engine Optimization, or SEO, as it is commonly referred to, is an ever changing field. We will have a variety of guest speakers and experts discuss the latest in Google algorithm updates and trends for local search. If your business is interested in hiring a local SEO company to help promote your local business or brand online, then this event is one you will not want to miss.
Web Design and Conversion
Your website is one of the most important aspects of your business. Learn from experts in the field of web design and development on the most important do’s and don’ts when it comes to setting up your website. Our guest speakers will give you tips and pointers in order to help you maximize the conversion and click through rates on your website. It is not enough to simply get traffic to your website, it is a absolutely vital that you learn how to capture and maximize the value of all the visitors that come through your webpage.
In this modern age where everybody is carrying their cell phones with them, it is more important than ever to learn how to capitalize on mobile advertising. Learn how to harness the extreme power of mobile advertising to help build your brand and generate sales. You will learn how to advertise through SMS, Banner Ads, and Wi-fi from leading experts in the field of mobile advertising.
As consumers continue to become wiser to old school email marketing methods, businesses must adapt and learn new ways to promote their products and services through email. Learn from guest speakers how to craft emails that will not only be opened but also result in clicks and sales. Email marketing is a vital aspect of any online marketing campaign, learn how to build a list that actually converts and generates sales for your company.
In this day and age social medias, such as Facebook, Twitter, Instagram, and LinkedIn, are an absolute necessity for any business hoping to compete. Learn how to take advantage of the traffic these social media websites provide in order to spread your message and promote your product, service, or business. Word of mouth advertising is still all powerful, it has just gone virtual these days. These social media sites are incredibly powerful tools at your disposal. At this event you will learn how create powerful word of mouth advertising for your business through these websites. We will also show people how to create viral posts to help promote your brand.
Build Your Brand
Apple, Starbucks, Tesla. All of these companies are examples of the incredible power of branding and the impact it can have on a business. You will learn the ins and outs of brand equity and how important it can be for your business. Our guest speakers will show you examples, with step by step guides, of how they have built powerful online brands from nothing. These easy and repeatable steps will help you to develop and build your own powerful brand online.
Review sites such as Google and Yelp are very important for your business. If a consumer researches your business online and finds nothing but negative reviews, they will not buy from you. Learn not only the importance of, but how to, protect and manage the reputation of yourself or your business online. It is more important than ever for business to be ever vigilant in protecting their online reputations.